ABN Amro presents his vision of the bank for young people

The Dutch bank ABN Amro just confirmed its positioning Refinery and its particular interest in the target of the youngest. It has just announced the upcoming launch of a new service in the form of a neo-bank. Named BUUT, this offer is also presented as an extension of ABN Amro's payment application, Tikkie.

FACTS

• It is therefore on the basis of its payment application called Tikkie that ABN Amro has chosen to develop a more comprehensive offer of neo-banks specifically intended for young people, aged over 16 years according to the conditions displayed to register for the service.

• PURPOSE will be launched after the summer according to the Dutch bank. The offer is based on the promise to offer a 100% digital bank specially adapted to the needs of the new generation.

• For this purpose, it takes up an ergonomic, interactive and very visual model, taking over the codes of the Tikkie interface.

• It is therefore mainly in the form that ABN Amro specifies that it wants to differentiate its new offer. BUUT will also offer traditional banking services, as part of a neo-educational banking model able to help young people learn how to save and respect their budget by making the right financial choices.

• Registrations to access BUUT services are already open, but according to the bank, the service will actually be available after the summer, including downloading on platforms.

ISSUES

• Capitalizing on its know-how ABN Amro states that it has developed BUUT in just 12 months, thanks to the support of Tikkie teams. The Dutch Bank thus highlights its expertise in innovative and alternative services, as well as in justifying the unique and distinctive character of BUUT.

• Adapt a model : ABN Amro does not yet detail the content of its future new offer but nevertheless specifies that the concept of BUUT is based on visual interaction, simplicity of use and the integration of digital tools already widely and naturally used by young people.

• Reducing risks ABN Amro also specifies that they want to help young people regain control of their finances in a world dominated by digital payment solutions, at the expense of cash. The bank is therefore planning on the results of a study conducted by Nibud, the Dutch financial awareness institute for families, and having revealed that young people were losing control of their finances due to the increase in payment options offered to them and the loss of visibility of their real financial resources.

PERSPECTIVE

• Development of the new neo-bank offering for young people by ABN Amro also represents a way for the bank to put forward its Tikkie payment application, in a context marked by the rise of Wero and the promise of the dominance of this solution in favour of market harmonisation.

Traduit automatiquement via Libretranslate / Automatically translated via Libretranslate