A Chatbot for Filing Travel Insurance Claims
FACTS
- The Singapore-based insurance company FWD Singapore just added a chatbot to their website.
- This female conversational agent called “Faith” is meant to answer customers’ questions online.
- This service has been crafted for FWD by Active.Ai, a Singapore FinTech which designs AI-techs for financial institutions.
- What this chatbot is for:
- Handle FWD travel insurance subscribers’ claims and help them submit travel insurance claims. Faith identifies the reason for the given issue and details the process for filling claims.
- Answer Internet users’ questions regarding FWD insurance offers.
CHALLENGES
- Expand their existing range of offers: Faith will provide answers to FWD Singapore’s customers and prospective customers outside of their call centre’s regular business hours.
- Address customers’ dissatisfaction: FWD Singapore sees this chatbot as a means to address dissatisfaction expressed by their customers. They may in fact be provided answers faster.
- Improve service availability: Faith may answer customers’ questions 24/7. This availability is especially relevant for travellers as time difference may apply when they need to contact their insurance company.
MARKET PERSPECTIVE
- FWD Singapore commits to improving their customer relation management. FDW also unveiled a digital means of payment for premiums and the FWD Flyer mobile app. This app lets them deal with health-related costs if issues occur when travelling.