Acceptance: New Mobile Card Acceptance System by Payleven
The European start-up Payleven incubated by the German Rocket Internet, has just presented its card acceptance solution (in iOS to begin with). The associated EMV-compliant dongle connects via Bluetooth and allows acceptance of the main card networks. The PIN-validated transactions are charged 2.95% + 0.9 euro.
This solution has mostly been crafted for small businesses without acceptance devices, and has been tested with about 1,000 merchants in Germany. The start-up also has European and global ambitions (UK, Italy, Netherlands, Poland and Brazil may soon be addressed, too).
Finally, Payleven may as well take advantage of Rocket Internet’s merchant network to grow.
Payleven clearly upholds international ambitions while insisting on
EMV-compliance and compulsory PIN entry to take the lead before its main
EU rivals, including the Sweden-based iZettle (setback last July by
Visa on compliance issues –see August 2012 Insight).
To make a move
on the European market, acceptance players have to do with the
international standard: mPowa for instance, recently opened to Android
(see August 2012 Insight), and now asks their merchants not to use the
mag-stripe card readers and wait until the end of the year for the EMV
On the international level, Payleven will have to face
Square, PayPal Here or Intuit’s GoPayment but might take advantage of
its already available device as most markets are now migrating to EMV
under pressure from the international card networks.