Marketing: FeeAlert Spotting Free ATMs for Banking Customers

• The US-based ATM estate manager Cardtronics is unveiling a new customised alert programme for financial institutions, highlighting banking fees for cardholders' ATM use.

• Financial organisations may install FeeAlert to help their customers avoid additional charges when making transactions at other networks' ATMs.

• FeeAlert allows them to warn their customers by SMS or e-mail when using another network's ATM.

• In addition to this systematic notification, the cardholder also receives a list of nearby charge-free ATMs for later transactions.

Source: Press release

• FeeAlert relies on geolocation features to uphold customer loyalty.

• Opting for these kinds of white-label solutions might help banks asserting the loyalty of their customers with very much appreciated added-value services, especially praised in contexts involving sensitive issues such as banking fees.

• Especially, regarding customer relation, FeeAlert is yet another opportunity for banks to trigger new contracts based on this support considered as a partnership.