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User Awareness: Kaspersky’s Security Advent Calendar

  • During this month of December, the French unit of Kaspersky Lab antivirus software vendor proposes an Advent Calendar to promote security advice.
  • This calendar includes practical guidance on how to carry out operations on the Internet: online shopping, e-banking, sharing data through social networks and additional pieces of information on how to secure data and IT equipment.
  • 24 suggestions will be unveiled along the month, and all will be made available on Christmas morning. A second version also enables direct access to the full content right away: all 24 pieces of advice.
  • This convenient and playful initiative also enables the software vendor to encourage the use of its antivirus solutions as well as other products.
  • Internet’s new uses as well as the development of the e-commerce and online financial services, have favoured the emergence of professional hacking and new fraud platforms have appeared. Considering these issues, security is to remain a major concern for banking players.
  • This initiative favours Internet surfers’ awareness as they are often hardly informed of either online trends or threats. The tool takes one step towards educating these users: a repeatedly major issue (see previous Insights).
  • Kaspersky Lab is dealing with security in a playful and original manner and, while doing so, carries out a marketing and communication campaign designed to showcase its products and assistance offers.