Advertising Displayed at ATMs in the US
- The new intependant ATM operator Free ATMs NYC, proposing charge-free ATM cash withdrawals, has just installed its first machine in New York and intends to cover the areas where main banks or other operators are not present.
- In addition to the 10.2 inches screen dedicated to the card operation, a second 15 inches LCD screen displays adds while the user waits for his banknotes. Once the transaction completed, a promotional receipt is delivered.
- This original approach combining ATM services and promotional solution enters the US market after having won several EU players.
- Customers benefit from free cash withdrawals and announcers can improve their visibility through additional advertising environments.
- Free ATMs NYC has selected specific equipment (dual screen) to make its ATMs more appealing to the general public, catch the users’ attention and improve announcers’ visibility.