Moneo Getting Ile-de-France Students Equipped
- Moneo has announced the launch of over 600,000 multiservice smart cards for Ile-de-France college students between September 2011 and September 2013.
- These cards will allow them to access several services deployed by local administrations: university restaurants, photocopying services, physical access to the university’s premises, etc. A transportation ticket should also be embedded in this multiservice card later on.
- Since its purchase by the investment funds BlackFin, Moneo adopts a strategy designed to diversify its activities; it is now positioned as a payment card issuer. These initiatives have already been set up by Moneo in the past: notably in Lyon and Toulouse universities. The player then caries on targeting students to assert its position as an issuer of multi-application card before targeting other markets.
- With a potential of 240 million cards, the multiservice card market is now expanded to other ecosystems with significant growth potential: e.g. through the possible addition of transportation applications. Also, Moneo aims at reaching almost three million euros billing in three years and wishes to triple the number of active cards to five million in 2015.