Boursorama renews economic and financial information

Before being BoursoBank, the 100 % digital bank and subsidiary of Société Générale was Boursorama Bank (it modernized his name and image in 2023). But if his name has changed, that of the group's economic and financial information site has remained the same. Today, it is in form that it is modified, in order to renew the experience of its readers.

FACTS

• Boursorama is a website specialized in financial news, stock market listings, market analysis and the provision of economic data. Boursorama.com offers its readers close to 30,000 news per month. It also produces more than 1,000 videos a year and makes more than 1,000 fact sheets available to Internet users.

• Over the years, Boursorama.com has established itself as a leading French economic portal and today boasts more than 129 million visits per month.

• And it is in order to keep this reference position with the French that the site is now redesigned. Boursorama.com explains that it is new to strengthen its action to improve the financial culture of French people.

• It is especially in the form that the site evolves, offering an optimized browsing experience. Economic and political news is still on the front page but the rubrication has been reviewed and takes into account the categories Stock exchange, Savings, Real estate, Budget, Tax.

• The teaching content is also highlighted by a new section.

ISSUES

• Winning enrichment : The reputation of the financial news portal has helped to raise the profile of the online bank among the general public. The recasting of its media body should thus enable the group to confirm its place in this activity but also to support the development of its online bank.

• Constant evolution : If Boursorama.com is now rethought in form, its model is based on a permanent evolution of its content in order to offer information that respects the expectations of its audience. Boursorama.com states, for example, that it has strengthened its editorial coverage on stock exchange products, ETFs, and more recently cryptoactives over time to satisfy its historical audience of stock exchange investors.

PERSPECTIVE

• If BoursoBank is the First online banking in France, the Boursorama brand seeks to cover the needs of French people more broadly, in terms of financial culture via its information portal.

• Boursorama.com is also enriched with an online training tool in its own right Bourso Campuslaunched in March 2024. The group's overall objective is to stand out with content that is both accessible and focused on implementing innovative technological means to support its customers.

• These pedagogy efforts impose Boursorama.com on the media scene and also allow the group to justify another strategic positioning in terms of diversification. BoursoBank has so launched in May 2024.

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