With Axepta, BNP Paribas gets online payment moving

French bank BNP Paribas, via its Polish branch, is introducing a new online payment service via its Axepta payment gateway. Dedicated to e-commerce players, the service relies on a particularly marked flexibility to differentiate itself and, above all, adapt to the many specificities of this environment.

FACTS

• Axepta BNP Paribas, a subsidiary of BNP Paribas Fortis, is now offering Polish e-retailers a new, ultra-flexible payment option that can be adapted to suit e-retailers' needs. 

• E-retailers can subscribe to the service and offer their end-customers a wide range of payment solutions, including conventional bank transfers, BLIK (local mobile payment standard), cards, Google Pay, Apple Pay and even credit-based payment solutions. 

• Interestingly, Axepta BNP Paribas even allows the amount to be paid to be split between two different payment methods. This option is available for amounts of at least 200 Zlotys, or around 44 euros. 

• E-merchant customers of this solution benefit from fixed fees (0.98% of the transaction amount, with no additional charges), and payments are made immediately after transaction validation. 

• The payment solution can also be integrated into corporate websites as well as online stores (PrestaShop, woocommerce, Magento, opencart, osCommerce and Quickcart).

• BNP Paribas promises to support its e-merchant customers in setting up the system, with assistance, plug-ins and an API. 

CHALLENGES

• A collaborative effort: BNP Paribas now intends to adapt its payment offers to the varied and specific needs of e-merchants. The bank also plans to evolve its offer based on feedback from its customers and their buyers, in order to add new functionalities in the future. 

• Countering the competition: The e-commerce market represents a major financial windfall for payment players, and has enabled new entrants such as Stripe and PayPal to make their mark. Today, BNP Paribas is demonstrating its ambition not to leave these specialized players to flourish on their own. 

MARKET PERSPECTIVE

• Payment is more than a service, it's a key moment in the relationship, particularly online. A successful experience is a lever for transforming sales and improving customer satisfaction.

• Flexible offers are a means of optimizing solutions according to needs, and thus ultimately satisfying the greatest number of people. With Axepta, BNP Paribas is once again demonstrating the adaptability of historical banks in this area, and its ambitions to integrate payment into a more global offering of enriched services.