Vivid also wants to manage its customers' business travel

Financial services platform Vivid was founded in Berlin in 2019. It presents itself as a neo-bank that expanded its operational and regulatory capabilities in early 2024 after signing acquisition Luxembourg payment application Joompay and mastered its EME (e-money establishment) license. Today, it relies on diversification to further expand its scope of action.

FACTS

• Vivid has just announced the creation of a new full-fledged service to help its corporate customers organize their business trips.

• This new service is presented as a tool fully integrated with the existing Vivid Business application and takes the form of a business travel management module and related expenditure tracking.

• Its users will be able to book hotels but also, soon, coworking spaces. They will also have the opportunity to use the service to book train or plane tickets.

• No booking or subscription fees will be applied and Vivid will even offer, in addition, a cashback offer of up to 30% on each business travel reservation made via its application.

ISSUES

• Accelerating efforts Vivid has been increasing initiatives in recent months, especially since its acquisition of Joompay, to densify its offer. The launch of its business travel service is thus part of a broader strategy that has already resulted in:
  • One offer addressed to small and medium-sized enterprises to help them centralize the financial management of their professional and personal accounts for a single application;
  • a solution This is a cash flow for companies, proposed through the acquisition of Pile Capital.

• Become a global financial platform : In the trend of Super app, Vivid defends the ambition to impose itself as a service in one, both financial and extra-financial, for the self-employed, the TPEs and SMEs. To date, Vivid has more than 30,000 client organizations on its Vivid Business offer.

PERSPECTIVE

• Vivd stands out in the financial services market today by building a comprehensive offer to help its customers manage their business trips.

• However, if this offer is presented in a particularly successful way, other financial services players had already, in the past, been positioned to present services capable in part of meeting the needs of business travellers. This was particularly the case for the British bank Natwest, which, together with MasterCard, commercialized in November 2024 a mobile virtual card for British companies. These cards, which are highly customizable and can be generated instantly, had to meet the needs of employees for business travel.

• Earlier, in 2023, Traxo's real-time travel data capture provider Associated to the Booking Tool for Small and Medium Enterprises Booking.com for Business, to give businesses full visibility on business travel data.

Traduit automatiquement via Libretranslate / Automatically translated via Libretranslate