Ticketchainer offers an innovative sports ticketing solution

Ticketchainer is a startup with the FrenchTech label and has joined the Parisian incubator Le Tremplin. Recently, it has managed to attract several professional clubs by offering an innovative ticketing solution that takes into account all the e-commerce issues facing sports organisations.

FACTS

• Ticketchainer is a 100% cloud-based ticketing solution that integrates white-label with the online platform (or website) of clubs and organisers.

• The Ticketchainer offer includes :

  • A redesigned purchase path with a customised UX UI integrating ecommerce best practices and with a responsive design adapted to computers, tablets and smartphones.

  • A back office to manage ticketing and modules that generate additional revenue, with real-time tracking of ticket sales and combined offers.

  • Fixed and mobile access control management (via a dedicated mobile application, PDAs interfaced with the Ticketchainer API or interfacing with access control already in place).

• Since its launch in 2021, the start-up has attracted around thirty sports clubs and events.

• At the same time, the start-up is rolling out a new product for brands and sponsors. Ticketchainer now wants to continue its development in the sports sector and open up to other event markets such as trade shows and other competitions.

• To further strengthen its solution and its deployment, the start-up plans to raise funds in mid-2023.

CHALLENGES

• Optimising customer journeys: "We simplify the user's purchase journey to maximise the conversion rate for ticket sales," explains Sami Bouden, CEO of Ticketchainer. On the other hand, when data is a priority, the Ticketchainer team assists its customers in designing a richer registration path.

• Bringing more flexibility to its customers: Ticketchainer's offer is differentiated by its ability to optimise the e-commerce challenges (data collection, sales maximisation, etc.) of each organiser (club, competition, festival, trade fair, museum, etc.). The platform is based on an API, which offers several developed and interconnected modules that facilitate customisation. We can easily interconnect Ticketchainer to third-party solutions, in particular CRMs such as Arenametrix or Delight, which are very common in the world of sport and culture." In the same vein, Ticketchainer connects with tools such as bFan Sports.

MARKET PERSPECTIVE

• Bayern Munich has partnered with financial technology platform Adyen, which has become the club's exclusive payment solutions partner. Adyen will manage the club's payment processing across all sales channels and enable the club to accept payments on any device anywhere in the world. Adyen's technology will be used in the fan shop, club subscriptions and tickets at the Allianz Arena.

• The TIXnGO platform helps to track and therefore combat fraud and fake tickets, and to enhance the security of venues hosting events. Large retailers are holding back the development of this technology. The TIXnGO platform can be connected to any ticketing system. It is already used by the Wimbledon tennis tournament, by UEFA, the Stade de France, but also the show producer Corrida, the festival La Magnifique Society in Reims.