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  • France

The Postal Bank partner of "Take Your Place"

Bank Postale supports a program that aims to inspire and raise awareness about issues such as inclusion. The bank explains that the podcast is in line with its values and with its role as a business at mission, a role that it applies to put into practice in its actions.

FACTS

  • Last week, Bank Postale reported on the creation of a partnership with a program called "Take Your Place".

  • The purpose of the show is to highlight key profiles or paths through testimonials, while raising awareness of issues of inclusion, anti-discrimination, etc.

  • For this, the presenter of the show invites a committed personality to whom he asks questions related to what the person does. For the 2025 season, the show will have 25 episodes with various guests such as athletes, youtubeurs, content creators, etc.

  • In 2024, the programme included:

    • 12 million views on the presenter's social networks;

    • 50,000 subscribers;

    • 20 guests.

  • The partnership is based on values shared by The Postal Bank and the creator of the program such as citizen engagement and inclusion that are highlighted in the episodes and through the choice of guests.

ISSUES

  • A partnership in agreement with La Banque Postale's mission: The Bank Postale is a mission company, which explains its involvement in this type of content. Its objective is to be able to inspire the listeners and allow everyone to find their place in society.

  • A common vision: Both sides explain that they have a common vision that gives full meaning to this partnership. On the one hand, the Postal Bank wants to develop bank accessibility and inclusion in the management of its customers, on the other, the issue aims to promote inclusion between people and avoid rejections.

PERSPECTIVE



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