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  • Payment
  • Players’ Strategy
  • Europe

SumUp presents its e-Wallet for individuals

A player in the BtoB payment market, SumUp has made a name for itself among British and even European FinTech over the years. It has been working for some time on diversifying its target market, but is now completing its ambitions by presenting SumUp Pay, its eWallet for individuals. The originality of the system lies in the complementarity between the two offers (BtoB and BtoC), with users naturally being encouraged to make purchases from merchants in the SumUp network. This strategy could well enable it to stand out from the major players such as PayPal.

 

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