SumUp installs its Kiosks in France

British FinTech SumUp, which specializes in payment acceptance and the deployment of payment solutions for small retailers, has just announced the launch of a new complementary offering in France. Already available in the UK, this offering, called Kiosk, is designed to facilitate order-taking for food retailers.

FACTS

• SumUp Kiosks are order terminals connected to an Eftpos terminal. They are primarily intended for small restaurants, cafés and stadiums, for example, to enable these food outlets to manage their orders more easily.

• Once installed, the kiosks should enable customers to order, pay for and collect their orders on a self-service basis.

• The offer is also customizable, with a range of value-added functionalities designed to optimize the experience for both retailers (via real-time sales analysis, for example) and customers (via a simple, intuitive experience and recommendations for complementary items).

• In addition to the UK, SumUp will now also be offering Kiosk in France.

• In terms of pricing, Kiosk will be offered at 599 euros in France, with a monthly fee of 79 euros and personalized card transaction charges.

CHALLENGES

• Extending an effective model: The British FinTech was counting above all on its home market to roll out its Kiosk offering. It presented its model in March 2023, linking its first order kiosks to a POS terminal. This first deployment seems to have been a success, and is the logical motivation for SumUp to extend its model today. The FinTech estimates that self-service order kiosks generally increase basket size by up to 35% for merchants who have opted for the solution.

• Optimizing order management: Kiosk SumUp is presented above all as a solution for optimizing order processing, boosted by the latest technologies. They integrate Artificial Intelligence to accelerate order processing, manage inventory more easily, and propose additional offers to customers based on their order.

MARKET PERSPECTIVE

• SumUp's deployment of this new offering illustrates the company's long-standing strategy of offering innovative and practical solutions to merchants.

• The FinTech is now counting on the deployment of its Kiosks, having already demonstrated the relevance of its offer in its home market. It hopes to find a new source of revenue on the French market.

• This objective is all the more important given that, last May, the FinTech raised 1.5 billion euros in debt to ensure its international expansion, consolidate its position in its 36 current markets and face up to strong competition.