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  • Insurance
  • Innovation
  • United Kingdom

Starling Bank Adds an Income Protection Option


  • Starling Bank‘s marketplace has been including Anorak since 2018. This FinTech built a robo-advisor for providing customers with advice on the best life-insurance offers based on their profiles and lifestyles.
  • Their partnership is being expanded: Anorak now enables Starling Bank’s customers to subscribe insurance policies addressing income losses.
  • Whom for? Freelancers and other self-employed workers.
  • How it works
    • From Starling Bank’s marketplace, customers start a diagnosis process by Anorak.
    • Using Starling Bank’s API, the FinTech analyses the transactions they conducted from their bank account.
    • Anorak recommends an income protection, defines the relevant amount and term for each customer.
    • Anorak then features the contract most suited for each customer and lets them apply from Starling Bank’s mobile app.

“Two thirds (65%) of UK adults have no life insurance or other protection cover”

Source: FCA


  • This launch should help Starling Bank expand their marketplace for financial services: they bet on an existing partnership to achieve this goal. They also aim for consumer segments more likely to be looking into challenger banks’ offers.
  • Boosting their API distribution model. On their marketplace, Starling Bank changes a fee for making their APIs available to their partners, providing them with access to customers’ financial information and enabling them to sell additional services.
  • Anorak relies on a distribution channel which grants them access to already qualified customers.


  • Anorak is used to this type of partnerships. In the UK, they also teamed up with Yolt, European account aggregation service by ING.
  • Starling Bank has been trialling different models to further expand their business. Besides their marketplace (opening access to their customers’ data), they have also been crafting a Banking-as-a-Service offer. This white label infrastructure already attracted Raisin and Ditto, for instance.
  • And Starling Bank just announced they managed to reach one million customers.