Shopify payments launched in France with PayPal

Canadian e-commerce giant Shopify has announced a partnership with online payment giant PayPal. The aim? To deploy its Shopify Payments service in France, in order to extend its ability to facilitate the activity of e-retailers on the platform.

FACTS

• Shopify offers e-retailers operating on its platform a payment acceptance service tailored to its ecosystem, called Shopify Payments.

• Until now, the service has been available in 17 countries around the world, including three European countries: Germany, Italy and Spain. France now joins this list.

• To expand its service in France, Shopify has opted for a partnership with PayPal. The online payment giant is deploying its own white label payment technology on the Shopify platform.

• All merchants are addressed by the solution, regardless of their size and the volume of their activity.

CHALLENGES

• Encouraging the internationalisation of trade: The main advantage of Shopify payments is its ability to simplify international trade. French e-retailers operating on Shopify will be able to use the service to manage payments in more than 100 different currencies.

• Offer a global tool: By opting for Shopify payments, e-merchants will also have access to a global tool for managing their finances and tracking their orders on a single interface.

• Capture new commissions: By deploying Shopify payments, even if it is via a partnership, the e-commerce giant is promoting an "in-house" solution that allows it to regain control of at least part of the payment commissions recorded on its platform, by dispensing with intermediaries such as Adyen or Stripe.

MARKET PERSPECTIVE

• Shopify's ambition to meet the growing needs of e-retailers is a prerequisite for the e-commerce site and a way to gain market share worldwide.

• The extension of its payment service in France supports this objective. But the group is not stopping there internationally. Shopify has just presented a new B2B offer to its merchants across the Atlantic. Called simply B2B on Shopify, this offer should help merchants manage their sales to other businesses and not just to individuals, a fast-growing segment.

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