REX: Promising Results for DIAC’s Mobile Apps

DIAC, subsidiary of RCI Bank & Services, reports promising results for their DIACBOX app.

DIACBOX was launched in June 2019, as part of their overall plan to digitise their points of sale.
Targets: Sellers from Renault networks.
Goal: rely on connectivity to help sellers through providing them with convenient, user-friendly features:
- Tools for tracking client portfolios in real time,
- Financing simulation,
- Commercial information,
- Training tutorials.
The mobile app is available in Android and iOS.
2,300 sellers are already equipped, or 54% of Renault/ Nissan sales forces at car dealerships. 2,000 sellers use it quite often. So far they received encouraging feedback.

Advanced training tools. DIAC highlights their interest in connected devices for improving sales forces' access to information, and ensuring that they can enjoy advanced training.
Enhanced customer experience. Better informed sellers may be able to provide customers with more relevant advice.

This rollout pertains to the group’s overall digital transformation. It is also described as a means to trigger a virtuous circle. Other digital services from this group include:
- IRIS, online customer portal for DIAC Location and Overlease, addressing corporate customers.
- IRIS Live, platform for exploiting fleets’ telematics and geolocation data.
- Lizy, chatbot for fleet drivers from the group’s clients.
Their focus on digitising their services, seems to be bearing fruits: in Renault, Nissan and Dacia car dealers, 87% of the buyers subscribe a financing contract involving a digital signing process.

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