Renault Builds Own Initiative, Unveils Flexible Leasing Option

Targets: Individual customers from Renault and Dacia networks in France.
This new option, available as flexible long-term leasing offers or lease-purchase options for contracts of over 24 months. Car drivers will be able to change car every 2 year.
Cost: From €109/month for a Twingo.
Renault Pass is available for Twingo, Clio, Captur, Megane, Kadjar and Scenic vehicles.
This offer is featured by DIAC, French subsidiary of RCI Bank & Services, financial arm for Renault and Dacia brands.

41% of Renault customers interested in renewing their contract after 24 months.

Source: Renault customer survey

Attract younger customers. Renault Pass clearly states prospecting goals and the group’s intend to target younger customers, while making room for already expressed customer demands.
Enhancing their range of offers, in addition to their existing typical credit offers and all-inclusive long-term rental service Easy Pack.
A pragmatic view of flexibility. With this offer on a fast-evolving car industry, this manufacturer stresses a disruptive approach. They add flexibility, without drastically cutting down the leasing term, as rival players did. Besides, Renault says that car dealerships would be unable to profit from car trade-ins with terms shorter than 24 months.
Even so, their offer is widely made available for a large range of car models and across their entire network, which highlights its value proposition. This example then differs for the test phases carried out by Seat with the Arona model.

Over the past months, car makers have been relying more on experiments on these kinds: Audi, PSA and Seat are among examples in France, and Volvo, Cadillac as well as other start-ups on other markets… As many pilot experiments which haven’t yet turned out to be economically viable.

Video: https://youtu.be/sYJf_jaqj9U

Category : Alertes quotidiennes