New Financing Solution by Oney
FACTS
- Oney recently launched a new lending service for specific projects, with repayments spreading over 5 to 60 instalments depending on the brands and amounts of up to €21,500.
- Following a test phase with several partner brands (Alltricks, Samsung and Mister Menuiserie, for instance), this long-term credit service would be made available by the end of the year with 20 partner websites. It should apply to in-store payments later on.
- Application process:
- Subscription via a full-digital form,
- Supporting documents uploaded very quickly,
- Digital signing via OTP SMS (one-time-use random password),
- Approval sent within an hour.
CHALLENGES
- Expanding the range of payment solutions for e-merchants. With this new offer, Oney further stresses their leading position on the European market for applying instalments to e-purchases. This leadership was already made clear by their 3x 4x Oney solution.
- Meeting their customers’ financing needs. With this long-term online financing solution, Oney features more options for merchants, along with more flexibility and simplicity for purchasers trying to manage their budget.
- This launch might also help sellers win customers’ trust and increase average shopping cart amounts as well as their revenue.
MARKET PERSPECTIVE
- The 3x 4x Oney instalment option has been their core offer for several years. In 2018, it allowed nearly 8 million consumers to afford €2.5 billion in projects.
- Most retail sector players (home furnishing, leisure, equipment, etc.) opted for this solution. Oney relies on this expertise for their new developments. This strategy also applies to other markets: they recently aimed for Portugal.
- This launch further stresses their profitability as they were partly bought out by BPCE earlier this year.