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  • Credit
  • Innovation
  • France

New Financing Solution by Oney

FACTS

  • Oney recently launched a new lending service for specific projects, with repayments spreading over 5 to 60 instalments depending on the brands and amounts of up to €21,500.
  • Following a test phase with several partner brands (Alltricks, Samsung and Mister Menuiserie, for instance), this long-term credit service would be made available by the end of the year with 20 partner websites. It should apply to in-store payments later on.
  • Application process:
    • Subscription via a full-digital form,
    • Supporting documents uploaded very quickly,
    • Digital signing via OTP SMS (one-time-use random password),
    • Approval sent within an hour.

CHALLENGES

  • Expanding the range of payment solutions for e-merchants. With this new offer, Oney further stresses their leading position on the European market for applying instalments to e-purchases. This leadership was already made clear by their 3x 4x Oney solution.
  • Meeting their customers’ financing needs. With this long-term online financing solution, Oney features more options for merchants, along with more flexibility and simplicity for purchasers trying to manage their budget.
  • This launch might also help sellers win customers’ trust and increase average shopping cart amounts as well as their revenue.

MARKET PERSPECTIVE

  • The 3x 4x Oney instalment option has been their core offer for several years. In 2018, it allowed nearly 8 million consumers to afford €2.5 billion in projects.
  • Most retail sector players (home furnishing, leisure, equipment, etc.) opted for this solution. Oney relies on this expertise for their new developments. This strategy also applies to other markets: they recently aimed for Portugal.
  • This launch further stresses their profitability as they were partly bought out by BPCE earlier this year.