NatWest Group invests in Serene, an AI platform dedicated to fighting financial vulnerability
Faced with the growing challenges of financial vulnerability, NatWest Group is taking one more step by investing in Serene, a startup specialized in artificial intelligence. Through this collaboration, the bank aims to better understand and anticipate the financial difficulties of its clients, in order to provide them with more efficient and personalized support.
FACTS
Founded in 2022 and integrated into NatWest's acceleration program in 2023, Serene is developing an artificial intelligence platform that helps financial institutions detect the first signs of financial fragility in their clients.
Through accurate analysis of banking and behavioural data, Serene assigns a risk score allowing banks to identify customers in difficulty and to intervene upstream.
Beyond the diagnosis, the platform offers concrete and adapted actions: personalized advice, contact with experts and orientation towards specific solutions.
This investment is part of NatWest's innovation strategy, which seeks to better support its vulnerable customers by working with promising fintechs. By supporting Serene, NatWest is not just integrating new technology; It contributes to more humane financing, focusing on anticipation and prevention.
ISSUES
Take action before it's too late : Banks often intervene when the situation is critical. Serene exploits AI to detect financial fragility from the outset, promoting early and effective management.
Customized support Each customer is unique. Serene analyses behaviours and needs to offer customized solutions, helping customers regain control of their financial situation.
Innovation and accountability : This investment illustrates the alliance between technology and banking expertise in support of social issues. NatWest seeks not only to optimize its services, but to offer real added value.
Breaking taboos on financial vulnerability To admit financial difficulties remains a sensitive subject. Serene allows banks to approach this issue with benevolence and pedagogy, facilitating customer acceptance and commitment.
A regulation that drives innovation In view of the increasing demands of regulators, banks must rethink their approach. Serene meets these expectations by proposing a concrete and adapted solution.
PERSPECTIVE
NatWest, by supporting innovation and collaborating with fintechs, follows the path outlined by other major institutions such as Visa and Mastercard, which invest in co-creation and digital transformation of financial services.
In addition, by launching its application on the Apple Vision Pro, NatWest joins banks exploring virtual reality to enrich the customer experience and strengthen their position as pioneers in the adoption of new technologies.
Thus, NatWest continues its innovation momentum, supporting business growth and transforming banking services through new technology channels.
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