Mollie will also handle online payments for Mazda

Just one week after announcing the launch of its new Connect for Platforms service, payment service provider Mollie has formalised its partnership with car manufacturer Mazda. The latter illustrates the value of Mollie's solution in simplifying the online car buying process.

FACTS

• Dutch payment service provider (PSP) Mollie has signed a multi-year partnership with Mazda Motor Europe.

• The partnership focuses on optimising the manufacturer's marketplace and opening up a new shopping path for its customers.

• Mollie has deployed its Connect for Platforms solution to Mazda, enabling the manufacturer to rely on a seamless, seamless and secure payment path. In addition, multiple payment methods will be supported depending on local expectations and habits.

• Mollie's technology, in partnership with Mazda, is being launched in the UK. It is expected to be rolled out across Europe from the second half of the year.

CHALLENGES

• Making the Connect for Platforms project a reality: Mollie provides a concrete illustration of the value of its new offer to European marketplaces. It now offers Mazda a harmonised, secure and practical tool for managing payments for its vehicles online on a European scale.

• Solving a problem intrinsic to car distribution: For Mazda, this system is particularly relevant as it allows the manufacturer's group to take charge of orders via its sites and redirect online purchases and, above all, payments from customers (private individuals or professionals), to the right regional dealerships.

MARKET PERSPECTIVE

• The motor vehicle has slowly but surely become a consumer good adapted to the new norm of online shopping.

• However, many of the experiences presented as revolutionary required the intervention of a dealer or physical outlet to complete the transaction. Payment methods were often limited to a deposit (as with Volvo, RCI Bank or Porsche for example).

• With Mollie, Mazda is pushing the boundaries of this experience.