Meta offers authentication with Meta Verified

After Twitter Blue, Mark Zuckerberg unveils Meta Verified: a monthly subscription to authenticate your account and get a verified badge.

What is Meta Verified? It's Meta's new paying offer that allows users to have their account verified, to obtain protection against identity theft, but also to gain visibility.
Meta Verified is primarily aimed at creators, businesses are not eligible for this offer for the moment, but the firm says it wants to extend this subscription to a wider audience in the future.
To be eligible, accounts must meet minimum activity requirements, such as previous publication history, and be at least 18 years old, Meta says in its blog post
In concrete terms, Meta Verified allows you to obtain :
- A verified badge: your account is authenticated with a government ID (an ID matching the profile name and photo of the Facebook or Instagram account is required).
- More protections against impersonation: proactive monitoring of accounts that may impersonate other accounts with growing online audiences.
- Problem support: you can talk to a real person if you have a problem with your account.
- More visibility and reach: your account is more likely to appear in searches, comments and recommendations.
- Exclusive features: options for you to express yourself in a unique way.
Meta is rolling out its new subscription in Australia and New Zealand initially.
Meta Verified is available from $11.99 per month (for purchase on the web version) and $14.99 per month for purchase on iOS and Android.
After this test phase, Meta aims to roll out this offer worldwide.

Tackling fake accounts and moderating fake news: Meta Verified promises to better protect users of Meta Group platforms from the risk of identity theft through proactive monitoring. The Meta Group requires the user to provide his or her identity card. This means that subscribers are obliged to display their real name on their profile. With this system, it hopes to address a large part of the problem of online hate. At the same time, it will reduce the high costs of moderation.
A new source of revenue: Like Twitter, which has been offering the same type of formula since Elon Musk arrived, social networks are gradually turning to the freemium model. The subscription model is becoming an increasingly important source of revenue for social platforms. In June 2022, Snapchat unveiled its paid subscription Snapchat+. Last November, Elon Musk rolled out Twitter Blue, his paid subscription to get the coveted blue check mark. It is therefore not insignificant that Meta is also launching on this model at the beginning of the year. Mark Zuckerberg has taken up Elon Musk's strategy of charging more for smartphone subscriptions in order to pass on the taxes applied by the Apple and Google application shops.

Meta's long-term strategy, particularly in relation to its immersive technology initiatives. The concept of "metavers", which is dear to Meta, is intrinsically linked to identity management. Beyond this technological gamble, the various governmental projects to regulate online identity (in France and elsewhere) are perhaps also perceived as opportunities by the company.
Commercially, this new offer does not seem to have triggered an immediate craze. In mid-January, Twitter's paid offer had only attracted some 180,000 members in the United States and 290,000 worldwide, according to the American media outlet The Information.

Category : Alertes quotidiennes