Macif opens a Hub dedicated to the Silver Economy

Macif has announced the opening of a new idea laboratory, created with its partner, the Commissariat à l'énergie atomique et aux énergies alternatives CEA. The latter is working in particular on health-related issues and it is on this subject that it is now approaching the mutualist group. Their hub, called "CoLab for Silver", will have as its main mission to innovate in the service of the elderly and their well-being, a fundamental issue of the future.

FACTS

• Macif and CEA took advantage of the Silver Eco Festival in Cannes to announce their new partnership. This partnership is taking shape through the creation of the "CoLab for Silver" hub, whose purpose is to promote Open Innovation around services dedicated to the well-being of the elderly.

• Autonomy at home, ageing in a medical environment, preservation of social links, medical monitoring, care pathways are all issues to which the future solutions developed within the "CoLab for Silver" hub will have to find solutions.

• The "CoLab for Silver" hub will rely in particular on the territorial policies put in place in the South region to respond to these issues and to achieve its ambitions.

• The hub also sees its work in two major stages:

  • that of defining a methodology that will enable several people to find cutting-edge technological solutions adapted to the ageing of the population,

  • and then to prepare their marketing.

• Major groups, start-ups, local authorities, medico-social structures, etc. are invited to participate in this work.

• Creativity workshops, R&D projects, events and experiments will be organised within the Hub to animate this community. Finally, tests will be carried out in various contexts to assess the relevance of future solutions.

CHALLENGES

• A demographic challenge with multiple issues: According to INSEE, people aged 65 and over represented 20.5% of the French population on 1 January 2020, compared with 20.1% one year earlier and 19.7% two years earlier. Their share has increased by 4.7 points in twenty years. And this trend brings with it new challenges and needs to which the new Macif and CEA Hub will seek to find solutions.

• Defining the future of the Silver Economy: The Silver Economy and its prospects for continued growth have motivated many players to develop affinity solutions for many years now. In addition to remote assistance and the use of connected objects, La Macif and the CEA now intend to develop the innovations of tomorrow to revolutionise this market.

MARKET PERSPECTIVE

• According to information from INSEE, the average age of the population living in mainland France will rise to 45 years in 2060, compared to 41.2 years in 2016. The proportion of people aged over 60 will also increase sharply until 2035; 20 million French people (30% of the population) will even be over 60 in 2030.

• At the current rate of decline in fertility rates in some parts of the world, the world population could be halved by 2100. And Europe would be particularly affected by this fall, as it could lose 400 million inhabitants over the period, according to a study by the economist James Pomeroy, in stark contrast to the latest UN forecasts.