Lloyds wants to organize his customers' trips

The British bank Lloyds has just officially signed its partnership with the Hopper Travel Technology Platform. Their rapprochement led to the launch of a new service called "Lloyds Travel Booking" allowing the bank to densify its extra financial offer.

FACTS

• "Lloyds Travel Booking" offers, as its name suggests, a new travel organization and booking service. It is open to Lloyds customers directly from their mobile banking application.

• The new service was deployed by the bank with its partner Hopper Technology Solutions. Thanks to him, the British bank states that its customers will be able to plan and book their trips around the world with several advantages:
  • The best prices: If a customer finds a better price within 24 hours of booking via the "Lloyds Travel Booking" service, the latter will refund the difference;
  • A forecasting tool: The service provides recommendations to book its airline tickets at the best time and at the best price;
  • Protection in the event of tariff reductions: If, despite its forecasting tool, the tickets reserved by the offer customer show better rates within 10 days of booking, "Lloyds Travel Booking" will return the difference to its customers.

• In addition to the artificial intelligence technology-enabled reservation service, Lloyds' banking mobile app allows customers to track their journey.

ISSUES

• Improving client finances : Lloyds justifies his position on the trip by pointing out that according to his analysis, just under a tenth of British household spending is spent on travel. However, the bank has a new role to play in facilitating the organization of these trips, but also and above all, guaranteeing its customers the best rates to help them optimize their bookings.

• Complete your offer The launch of this new service is justified by the bank offering it on the margins of its financial services, within its mobile banking application. This strategy also allows Lloyds to enrich its extra-financial offer and offer new value-added services to its customers. It also highlights its efforts in the area of differentiation by specifying that it is the first UK bank to offer this type of offer directly.

PERSPECTIVE

• Lloyds continues its efforts to boost its banking offer and offer value-added services to its customers. On the margins of its new "Lloyds Travel Booking", the British bank also recently presented Lloyds First, a new affiliate banking offer to high-end customers.

• But its approach is now broader and aims to satisfy a need for its entire customer base. An approach that the British bank has also defended in recent days by presenting another new service, aimed at helping couples to share their common expenses.

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