JCB extends its acceptance with PayXpert

While the current situation is strongly marked by a new major battle to guarantee the sovereignty of payments in Europe, a new foreign player has just signed an important partnership to establish himself on the market. And this time, it's not an American actor but a Japanese, JCB.

FACTS

• The Japanese JCB scheme recently signed a partnership with FinTech PayXpert, an omnichannel payment specialist, to facilitate the acceptance of JCB cards in the UK and Europe.

• This reconciliation should enable JCB to extend transactions for cardholders in various retail, hotel, tourism and transport outlets.

• The idea is to facilitate customer payments made by Asian travellers and tourists coming to Europe.

• The activation of acceptance of JCB cards on payment terminals does not entail any additional costs.

ISSUES

• Extend its acceptance : For JCB, the signing of this new partnership reflects clear ambitions to conquer a new territory which is already very competitive: Europe. The Japanese scheme does not hide its ambitions to count as a local alternative to payment, even though its market core is that of its home country, Japan. JCB is also well established a little more widely in Asia (apart from Japan, China, South Korea, Singapore, Thailand, Hong Kong, etc.). But the scheme now clearly seeks to strengthen its international presence. In Europe, JCB's acceptance was so far limited, but increasing. Some major hotel chains, traders in tourist areas and luxury brands already accepted JCB before signing its partnership with PayXpert, especially in countries such as France, Italy, Germany and the United Kingdom.

• Strengthening its status : PayXpert is a FinTech of British origin created in 2009, offering payment and acceptance solutions to traders and e-merchants, regardless of the medium (card, wallet, QR code...). It is present in the United Kingdom, France and Spain. Fintech became also a subsidiary of Société Générale in 2022.

PERSPECTIVE

• JCB currently has nearly 169 million cardholders. Its positioning in Europe today would not necessarily allow it to win new customers but to extend its services internationally for current cardholders.

• The consolidation of JCB's presence in Europe reinforces in any case the trend of the current competitive problem, marking the dominance of the American schemes and the question of sovereignty European payments.

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