In brief: BPCE and Generali abandon their joint venture project

The beginning of 2025 was particularly marked by the announcement municipality of COPD and Generaliconcerning their potential association to create the largest asset manager in Europe. After almost a year of negotiations, the two possible partners finally decided to terminate their reconciliation project.

The project to create a European leader in asset management, led by BPCE and Generali, was intended to create the 9th largest global player in this activity, which would have recorded €1,900 billion in assets under management.

At the announcement of their possible association, the two partners indicated their intention to establish their new entity in Amsterdam and to deploy operational subsidiaries in Europe and the United States.

It was ultimately the lack of support from Generali's shareholders that would have ended this project. However, both partners stress that their association could have led to new benefits and industrial value.

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