Google pushes the AI-commerce experience further

Confirming the trendIA-commerce, the US web giant Google has just presented its own AI agent tool dedicated to e-commerce. Named AI Mode, it is presented as a complete accompaniment model for e-consumers including an innovative virtual fitting service, up to automated payment of items.

FACTS

• As a reminder, AI is the autonomous artificial intelligence systems capable of making decisions and performing specific tasks with minimal supervision. Adapted to e-commerce, they help the consumer during shopping, until payment is validated according to specific parameters.

• Google has just presented its vision of technology, embodied by the new AI Mode service. The latter promises to accompany consumers at every stage of their online shopping experience. It combines the Gemini chatbot and Shopping Graph data.

• Consumers are encouraged to quickly describe a product or situation so that Google's AI Mode service can present several products that meet their needs. They will also be able to use Google's virtual fitting booths, from their real photo, to get a glimpse of the clothes on their body.

• Where a product is suitable for the consumer, the consumer can validate his choice by asking the agent to pay for his purchase immediately or by operating a price tracking feature. AI Mode will then send a notification to the consumer when the product reaches a price previously set; the user of the service will then only have to click on a "Buy for me" button.

• The AI Mode service will then be able to place the item in the shopping cart of the trader's website before finalizing the purchase for the consumer, by initiating the payment via Google Pay.

• The AI Mode service will be available in the coming months in the United States.

ISSUES

• Capitalizing on the power of its search engine : To ensure its positioning in the AI-Commerce market, Google highlights its reference status as a search engine, and the capabilities of its Shopping Graph service, which now brings together more than 50 billion product sheets offered by large retailers like small shops.

• Offer an experience from end to end : Google takes advantage of the launch of this new service to also highlight its payment method as the tool capable of finalizing purchases, as part of a full experience managed by its tools.

PERSPECTIVE

• Google's positioning comes after that of several actors at the heart of the business closer to the payment sector: Visa, MasterCard (in partnership with Microsoft) or PayPal with Perplexity.

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