Feedback: Younited underlines the relevance of its model

Younited, Europe's leading instant credit provider, reported last week on the excellent performance of its Apple product financing and trade-in platform. Launched 4 years ago, this initiative has proved useful on several counts, firstly in helping consumers finance their electronic products, but also in encouraging them to make their purchases more responsibly.

FACTS

• In 2020, Younited launched its Financing + Trade-in platform, with the aim of helping individuals pay for their Apple products in a more flexible way.
• The way the platform works is simple, combining two main elements:
• Younited Pay's instalment technology, which lets you pay for Apple products in instalments, starting from 10 monthly instalments and a purchase of 300 euros.
• A trade-in program for old products.
• Buyers therefore benefit from a flexible financing option, as well as an immediate reduction in their monthly payments with the trade-in option for their Apple products.
• Additional items such as Apple Care (Apple insurance) and accessories can also be included in the shopping basket.
• Younited's solution has worked extremely well, with the fintech estimating a 70% take-up rate among program customers for this option. Sellers also share this enthusiasm, with the average basket increasing by 20% according to Younited.
• Younited has also recorded a customer satisfaction rate of over 95% for its solution.

CHALLENGES

• A program based on Younited Pay: The instant credit company is using its Younited Pay financing offer to develop the program. Based on open banking, it enables users to benefit from rapid financing at the time of payment, thanks in particular to an immediate response after registering.
• An expanding solution: The program is now offered in several countries, including France thanks to a partnership with LDLC, Italy and Spain, as well as in over 430 stores and websites. Younited has indicated that it intends to further expand the program to make it accessible to a larger number of consumers in Europe.
• Promoting responsible consumption: Younited's program enables consumers to adopt a responsible approach to their consumption. It aims to give a second life to returned products.

MARKET PERSPECTIVE

• Launched 4 years ago, the platform has already financed consumer needs to the tune of almost 200 million euros. This represents around 150,000 appliances, according to Younited.
• The fintech is also developing partnerships to bring financing solutions to professionals. Such is the case with its alliance with Adie, whose aim is to facilitate access to credit for entrepreneurs in France.