Cybersecurity: Gen Z and Millennials, engines of a revolution in secure authentication

Cybersecurity in the AI era requires a reshaping of practices, where users, especially younger generations, become central players. The growing adoption of physical security keys demonstrates a willingness to go beyond traditional methods and respond to the challenges of modern cyber threats.

Yet, the road remains sore. The ability of organizations to regain user confidence and anticipate cyber threats will define their competitiveness in an increasingly digital world. At the dawn of 2025, the question remains: will we be ready to meet these challenges with solutions combining innovation, education and collaboration?

FACTS

• In 2024, cybersecurity became a crucial priority for younger generations, including the Gen Z and the Millennials.
• According to an investigation conducted by Yubico:
  • 47% of young people report being victims of hacking on social networksstrengthening their distrust of traditional methods of protection.
  • 42% doubt organisations' commitment to protecting their personal data.
• In response to these challenges, these generations are adopting physical security keys, gradually abandoning traditional passwords, considered vulnerable.
• These phishing-resistant devices embody an evolution towards more robust and secure multifactor authentication.
• However, the urgency is not limited to individual practices.
• The increasing use of artificial intelligence (AI) in cyberattacks, especially to orchestrate sophisticated scams, worries 73% of Gen Z and Millennials, revealing an increased awareness of new threats.

ISSUES

• Rebuilding user confidence : Repeated data violations and lack of transparency of companies have generated an intergenerational confidence crisis. This mistrust requires concrete actions to ensure the protection of personal data and strengthen security systems.
• Anticipating and countering cyber threats based on AI : Attacks using advanced algorithms require proactive defence strategies. Companies must invest in solutions capable of detecting and neutralizing these sophisticated threats.
• Generalize innovative authentication solutions : Hardware security keys offer a credible and effective alternative to passwords. However, large-scale adoption requires user and business awareness and appropriate security policies.
• Educating users to good practice Digital education remains an essential lever to help individuals adopt secure behaviour in the face of increasingly complex threats.

PERSPECTIVE

• The cybersecurity market is undergoing rapid transformation, marked by massive investments in innovative technologies. Companies like Yubico play a key role in democratizing physical security keys, while financial and technological institutions strive to better integrate AI into their defence systems.
• However, the growing sophistication of cyber attacks shows that current solutions must evolve. Collaboration between businesses, users and governments is essential to developing robust protection frameworks.
• In addition, the emergence of strengthened regulations, such as the GDPR in Europe or new data protection legislation in other regions, demonstrates a collective desire to better regulate cybersecurity.

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