BoursoBank allows its customers to track their savings

The giant of the French Online Bank, BoursoBank, just announced the launch of a new tool for its most loyal customers. They will now be able to use their banking application to track in real time the savings they have been able to achieve thanks to the cumulative benefits through their loyalty program.

FACTS

• BoursoBank makes its new announcement on the occasion of the publication, as every year, of the Annual Statement of Fees allowing its customers to take stock of their bank charges over the past year.

• But these statements also allow the online bank to present the savings made by its customers thanks to:
  • The Corner loyalty program,
  • rewards received for commercial offers,
  • sponsorship awards.

• However, these savings can now also be monitored by BoursoBank customers in real time, from the home page of their Customer Area. BoursoBank even created a new section called "My Benefits".

• CashBack, Good Plans The Corner or awards received on their sponsorships can be consulted at any time from this space.

ISSUES

• Highlighting the effectiveness of its programme BoursoBank takes advantage of the announcement of the launch of this new feature to underline the fact that the average bank charges paid by its customers are less than 10 euros in 2024. In comparison with the average fees charged by the banking sector (according to a Panorabank report dating back to January), these minimum rates would, according to BoursoBank, have enabled its 7 million customers to save almost EUR 1.5 billion.

• Captivate : BoursoBank obviously seeks here to further strengthen the relationship it can have with its clients. The online bank hopes to highlight the fulfilment of its promises to help its customers achieve daily savings.

• A new step : The launch of this tool to monitor the savings achieved by clients of its loyalty program represents a new step in strengthening the relationship. In June 2023, the online bank launched a economy simulator associated with his marketplace The Corner. At the time, it was mainly about convincing its customers who were not yet users of its card-linked offers to join the program.

PERSPECTIVE

• The launch of its new economy tracking tool is now supporting the development of BoursoBank's loyalty program through its Card-linked Offers (CLO) offer. The Corner. But it also aims to strengthen the reputation of the online bank.

• BoursoBank was, moreover, once again targing at the end of 2024, to impose itself as a cheapest bank for the 17th consecutive year, according to investigation by Le Monde and Panorabanks.

Traduit automatiquement via Libretranslate / Automatically translated via Libretranslate