BNP Paribas accelerates mobility

BNP Paribas is counting on a new major development axis for its activities: mobility. The bank has announced that it is focusing new efforts on the deployment of consolidated solutions to support its customers' transition to more sustainable mobility. This strategy coincides with a broader societal transition and the ambitions of a growing number of players.

FACTS

• BNP Paribas now wishes to consolidate and structure its various activities related to mobility. This strategic decision is part of its GTS 2025 strategic plan.

• It will be materialised by the launch of an initial project, due to be completed in 2023, in the form of an "all-in-one" mobile application dedicated to the mobility of the bank's individual customers. The latter will thus be able to :  

  • define their mobility needs,

  • establish a budget,

  • specify their preferences,

  • find the most suitable solution and associated services (type of vehicle, leasing, leasing, insurance, etc.).

• A carbon footprint simulator and a usage cost calculator will also be available on the app. The service will also be accessible from the customers' online banking space.

• The future platform will therefore offer a variety of services, but above all will enable the deployment of a multimodal mobility hub.

• BNP Paribas has set itself three major objectives:

  • to support its clients in accelerating their energy transition

  • to respond to new mobility needs and practices,

  • to facilitate access to a mobility offer adapted to all.

CHALLENGES

• Consolidate its mobility business: BNP Paribas has historically been very involved in the mobility market, for example through its subsidiary Arval and various partnerships. BNP Paribas Fortis was even counting on co-creation on this theme by supporting Co.Station and its Co.Mobility project in Belgium in 2020. The group is now considering organising better cooperation between its various business lines.

• Optimising its positioning and generating revenues: By restructuring its action, BNP Paribas hopes to generate 1 billion euros in additional revenues through its transversal initiatives in the field of mobility by 2025.

MARKET PERSPECTIVE

• The economic climate has prompted the government to revise its energy efficiency ambitions in a new plan to reduce energy consumption by 10% over the next two years. Waste, energy efficiency and mobility are all central to the plan. This is all the more important as the climate bill commits France to achieving carbon neutrality by 2050 and the European Parliament has voted to ban the sale of new combustion engine cars in the European Union from 2035.

• The trend towards responsible mobility is therefore well underway and all players are committed to taking action on this issue. BNP Paribas is demonstrating here its will to tackle this issue, as is Crédit Mutuel Arkéa, which also recently announced its intention to support the REV MOBILITIES group in its activity of converting internal combustion vehicles to electric power.