Banque Populaire finances neo-farmers

Banque Populaire wanted to present its most recent credit offer to an affinitarian professional clientele at the International Agricultural Fair 2025. It is launching a new loan called "New Installed in Agriculture", specifically dedicated to farmers and wine growers in the process of installation.

FACTS

• Banque Populaire has therefore launched its new "New Installed in Agriculture" loan, which is addressed as its name indicates to farmers and wine growers in the process of installation on their new farm.

• The offer, which can be combined with other local and regional financing solutions and arrangements, proposes a preferential borrowing rate of 1.90 % for a maximum amount of EUR 200 000.

• It is presented as a means of financing the installation of new farmers and wine growers from A to Z to help them:
  • acquire new equipment,
  • installing equipment or buildings,
  • organise land development,
  • acquire shares,
  • ...

• A network of 500 specialist advisers, spread across all regions, is mobilized to ensure the distribution of this new offer.

• "New Installed in Agriculture" is also based on a €100 million funding package released for the occasion by Banque Populaire.

ISSUES

• Supporting new operators : The launch of this new financing offer represents for Banque Populaire, and the BPCE group as a whole, a means of confirming its position as a bank of the territory. The Bank is committed from the very beginning to the economic life of new farmers and wine growers and thus seeks to position itself as a financial actor capable of covering all the needs of this target.

• Participate in sector renewal : Banque populaire states that its new financing offer must above all encourage the renewal of the generations of farmers and wine growers currently operating in France. The issue is now a major issue, particularly given the ageing agricultural population and the decline in farms. According to the Chambers of AgricultureBy 2030, more than one third of current farmers will reach retirement age, representing more than 160,100 farmers.

• Enjoying an important market : For Banque Populaire, this situation also represents an opportunity for the marketing of its new offer since 1/5 of agricultural land could change hands within 5 years.

• Strengthening its action : Banque Populaire takes advantage of the presentation of its new offer to underline the fact that it allocates €2 billion annually to the agricultural profession. It also has a EUR 12 billion loan outstanding (supporting more than 111,000 structures in the agricultural world) plus the EUR 100 million released for "New Installed in Agriculture".

PERSPECTIVE

• The support of the agricultural world is obviously a major issue for banking players in France and internationally. In addition to Crédit Agricole or Banque Populaire today, the issue is also more widespread among Europe's historical banking players.

• In Spain, for example, the CaixaBank has recently announced its ambition to renew its collaboration with lAssociation of Young Farmers of Toledo (Asaja) to promote the integration of young people in rural areas. It also dedicates the activity ofAgroBank the agri-food sector.

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