Bank Postale renews its application with and for its customers

The Postal Bank has just formalized the deployment of the new version of its mobile app. Enriched with new features, it has mainly been redesigned with the bank's customers in both the background and form. This co-creation approach was primarily intended to best meet the needs of its target and avoid a deceptive effect.

FACTS

• The new mobile app of La Banque Postale was therefore officially presented by the group that chose to highlight its development process as a guarantee of its willingness to best meet all needs.

• Because Postal Bank has chosen to design and develop its new app with a panel of 800 of its customers, out of 5.7 million customers who have downloaded the previous version of the app to Apple's dedicated stores and Google.

• In particular, they were invited to define, together with the Postal Bank, the new design of its application but also the content of these features. Its more fluid and intuitive interface must thus allow access to several services including:
  • consulting accounts and balances,
  • card management,
  • subscription to new products,
  • making an online appointment with its bank advisor,
  • Wero,
  • validation of sensitive operations with fingerprint or facial recognition (planned for 2025).

• La Banque Postale's new mobile app is finally responding to Commitments eco-responsibility since it was developed in an eco-design approach to be less energy efficient.

ISSUES

• Complete its digital transformation : The presentation of La Banque Postale's new mobile app is presented as a new step in its digital transformation. The Bank Postale takes this opportunity to highlight its clarity regarding the current importance of digital services and remote channels in relation management.

• Involve clients : The involvement of a panel of La Banque Postale's clients is a way to succeed in its transformation by relying on co-creation and therefore constructive exchanges to present an application as relevant as possible for its final target.

PERSPECTIVE

• Optimisation of the Postal Bank's mobile banking application is a way for the bank to modernize its channels and ultimately its remote services to its customers.

• But this development also represents, and above all, a way to overcome the failure of the Ma French Bank initiative, the 100% mobile offer presented in 2019 by the Postal Bank. In particular, its launch will have been marked by strong competition, but also by an interface sometimes considered outdated compared to that proposed by some neo-banks.

• The Postal Bank has therefore chosen to announce the gradual cessation of Ma French Bank's activities, with a closure final services planned for the summer of 2025.

Traduit automatiquement via Libretranslate / Automatically translated via Libretranslate