Adyen presents its own all-in-one payment solution

Competition is intensifying in the payment acceptance market. Indeed, a new player, and not the least, will offer its all-in-one payment solution this year. This is the Dutch payment platform Adyen, a key player in European corporate financial services. The FinTech will now also take care of collecting payments via its own Android solution. This is a further step in its diversification strategy.

FACTS

• Adyen's PCI-certified Android mobile point-of-sale (POS) terminals are presented as all-in-one devices capable of managing not only checkout, but also barcode scanning and thus product registration.

• The Android operating system will also allow users of Adyen's service to download additional external applications for inventory management, product returns management or loyalty programmes.

• Adyen's POS solution is ultimately based on a simple, ultra-mobile device that allows salespeople, servers, and other customer-facing staff of companies that opt for this solution to cash out anywhere in their shop or restaurant.

• Adyen's new checkout offering will be available in Europe, the UK and the US. The FinTech already has two initial customers for its offering:

• Palisis, a provider of sales and operations solutions for the tourism and transport sectors,

• Immfly, a provider of in-flight digital services.

CHALLENGES

• Reducing costs: Adyen promotes its offer as a means of reducing the costs of terminal fleets. In particular, its POS solution makes it possible to dispense with a cash register and any other hardware to lighten the burden on the cashiering system.

• Responding to a new need for mobility: With mobile payment, these new terminals, which are both lighter and more complete, have a real card to play in attracting merchants who are renewing their hardware range or new players who sell in mobile situations.

• Improving the customer experience: The possibility, offered by the Android system, of enriching the payment offer with management and loyalty applications is also presented as an all-in-one argument, a tool for simplifying management and a lever for improving the customer experience.

MARKET PERSPECTIVE

• The payment market is attracting many players in Europe. At the end of 2021 alone, two major moves were made. PayPlug, a subsidiary of Natixis specialising in payments, presented its SoftPOS payment solution in France, while Revolut announced the acquisition of Nobly, an electronic point of sale (ePOS) software company specialising in the restaurant and hotel sectors.

• Adyen will therefore have to rely on increased competition in its new market. This new positioning for the online payment player is a direct response to the deployment of its American competitor Stripe in Europe and to the positioning of players from the acceptance sector such as Square and SumUp, whose recent establishment in the United States will make it more difficult to impose its own solution.