ADN’co Payments Insight – May 2013

Google Wallet bets on in-app payment to take-off

• UNITED STATES – Google presents Instant Buy and Wallet Objects, its new APIs for Android app developers.

The part played by in-app payment in helping develop mobile wallets is growing decisive. Involved players see it as a means to improve the adoption of their products. Google counts on the developers they will have managed to recruit to drive Google Wallet.

P2P transfers: new battle field for non-banking players

• UNITED STATES – Google launches a P2P funds transfer feature based on Gmail and Wallet.
• UNITED STATES – Square trials Square Cash, designed to enable e-mail-based P2P money transfers.

Messaging services increasingly include innovative features. Their operators count on the customer bases they already have to make their other products, wallets for instance, heard of. Both these announcements also stress the diversification strategy now pursued by non-banking players.

EMV growing global?

• WORLD – EMVCo announces the addition of China UnionPay to its membership.

3-D Secure landing in the US

• UNITED STATES – Wells Fargo will be the first US issuer to propose 3-D Secure authentication to some of its EMV cardholders.

In the midst of on-going national debates on EMV migration, Wells Fargo leads the way on its home market and might encourage other US banking players to opt for 3-D S, too.