ADN’co Payments Insight – January 2013

Google and Customised Couponing

• UNITED STATES – Google introduces Zavers, an e-couponing solution letting merchants propose customised offers to their customers based on their purchases history at brick-and-mortar locations.

Google experiments yet another technology (in addition to Google Wallet) and takes advantage of recently acquired marketing targeting specialist, Incentive Targeting.

More Visibility for Buyster

• FRANCE – Buyster partners with Point – Paybox. Paybox’s customer merchants may now propose this payment option.

Key Partnerships in the Face-to-face Card Acceptance Sector

• UNITED STATES – Starbucks is about to sell Square readers at 7,000 of its POS locations US-wide.
• UNITED STATES – PayPal partners with NCR and enables acceptance of its payment options at NCR’s equipped points of sales.

Processors: Ingenico and the E-commerce Market

• WORLD / EUROPE – Ingenico is about to acquire the e-PSP  Ogone for roughly 360 million euros.

M-wallet: US Retailers Opting for QR codes

• UNITED STATES – MCX unveils some of its technological choices: the JV will primarily be opting for bar-codes; other technologies may later be envisaged.

US retailers’ especially expected wallet would not rely on NFC to begin with. Several players have announced bar-codes-based solutions these past weeks, for various contexts: promotional strategy, loyalty, payments, etc.