Groupon is rolling out Breadcrumb iPad card acceptance solution for restaurants. Prices range from 99 dollars per months (including installation and support) to 399 dollars depending on the selected number of iPads (one to ten). First tested in New York, the software is now available nationwide in the US.
Breadcrumb iPad-based POS system allows subscribers to configure several options: checks splitting, menu items adjustments, employees access levels, sales analysis tools, etc. Breadboxes including all required equipment are proposed (iPad and stand, cash drawer, credit card swipe, printer, router, etc.).
Breadcrumb is a hardware and software solution and does not process payments but integrates Groupon Payments. Groupon will still be charging 1.8% + 15 cents for Visa, MasterCard or Discover card transactions and 3% + 15 cents for American Express.
Source: Press release
Groupon acquired Breadcrumb last May; after running test phases with
roughly a hundred merchants and presenting their card acceptance
solution, the daily-deals specialist is seeking to enter the POS
management and payments sectors.
This move towards integrating the
payments chain starting with small businesses (cheaper solution,
contract-free, dedicated business apps, etc.) and Breadcrumb’s rollout
might cater for the development of Groupon Payments launched last
September (see May 2012 Insight).
In addition to PayPal Here and
Square Register (the adoption of which is currently making progress),
Groupon also has to face competition from mobile carriers and
manufacturers like Micros Systems, NCR Silver or VeriFone’s SAIL.