Square Launches Square Directory

• Square launches Square Directory, a browser allowing its users to find new merchant outlets (200,000 already listed) based on keywords and given locations.

• This simple search feature has been enhanced with additional innovative options, setting it apart from typical directories: merchants can update their profile and push incentive offers (including special ones).

• The mobile card acceptance specialist is focusing on direct customer relation while upholding its Pay with Square (Square Wallet) mobile wallet. Accepting merchants are obviously included in the directory, in line with the two other folds of its offer: Register and Wallet.     

Source: Press release

• Square already counts two million users and proposes listings likely to enhance customer relation and promote merchant offers. This marketing tool also provides for the adoption of Square Register through highlighting its own acceptance locations.

• The developer is leading the way, ahead of Google or PayPal for instance, with a consistent and coherent set to attract new merchants and build bridges to relate to its current customers and products.