Ameliste’s card for Wedding Lists

• Ameliste.fr –online wedding lists specialist– has just launched a debit prepaid payment card in partnership with the Payment Institution Aqoba.

• Ameliste provides newly wedded couples, having relied on their website to set up their lists, with a plastic card for in-store purchases using the amounts they have been offered by their relatives.

• The Ameliste card enables both MasterCard-based cash withdrawals and payments at roughly 30 million merchant locations worldwide.

• In addition to this means of payment, they may also keep an eye on their expenses through their dedicated portal at Ameliste’s website (account balance and transaction history).     

Source: Press release

• This initiative allows the website to propose a “real-world” means of payment letting its users spend their online-collected wedding money. In so doing, the website is also further binding online and retail customer processes.

• The number of online donation websites is growing but these platforms only propose a limited payment options to their customers (generally, funds transfers and e-payments). Online financial service providers now try to remedy this situation through integrating physical means of payment to reach new customers