Tickets Sales: Eventbrite Getting Started in Mobile Cash Collection
- Eventbrite (US start-up specialising in online tickets sales) proposes a new iPad-based m-payment solution. A card reader (At The Door Card Reader) and a wireless printer will soon be made available on the US market to issue and print out both tickets and receipts.
- The mag-stripe card reader can be purchased online for 10 dollars (available at http://eventbritestore.com/). It works with the dedicated iPad At The Door app and should enable about 400 transactions per hour. Exceptionally, these 10 dollars will be recredited to the customer’s Eventbrite account by means of promotion.
- Eventbrite charges 3% per transaction. Additional options (placing for example) will step by step be integrated.
- The American start-up carries on developing and is seeking new means to challenge its established rivals: for instance, the start-up Ticketfly and the market leader Ticketmaster. The company may also be considering partnerships with Square.
- Eventbrite was founded in 2006. It now evolves from online card acceptance to face-to-face payment thus enhancing its bases of potential customer. It has raised significant amounts in 2011 (50 million dollars) to cater for the development of its online sales platform: number of available events (over 450,000 in 2011) and sales figures (more than 20 million tickets sold), or 400 million dollars in revenue by end 2011 (almost twice more than in 2010). The company wishes to achieve 1 billion dollars in sales for 2012. Eventbrite Box Office products have been designed to further improve these results.
- This same expansionist logic applies as Eventbrite relies on international opening through addressing new markets: arrival on the British market in October 2011, recent Canadian version of its website, Spanish and French versions of its platform, for example.
- France is also one of its main targets and event organisers will soon be able to use its platform too: free distribution for free events, 2.5% charges + 0.75 euro per ticket for other events (within the set limit of 7.50 euros per ticket).