Rentabiliweb Launches be2bill
- Rentabiliweb is expanding its monetisation service offering and launches be2bill: a cash collection solution intended for e-merchants.
- This white label BtoB payment solution for online card payment for instance includes: customising tools, static interface for purchase analysis, A/B tests of landings pages, targeted multi-currency and multi-lingual pages with real-time adaptation, etc.
- As an acquiring bank, the group however explains that its goal is not to create a new, alternative, means of payment but to optimise and secure card payments –generally favoured by online purchasers– with a white label solution.
- Created in 2002, the digital content vendor and European specialist of audience monetization is now a member of “Cartes Bancaires”; it has been granted PI authorisation in the beginning of 2011. The company counts 82,000 professional customers, some of whom even helped qualify the new platform end 2011. These tests have made it possible to note a 15% progression in sales figures and 9% decrease in banking fees, on average.
- The PCI-DSS compliant be2bill platform targets all sorts of e-merchants regardless of their size or business sector. With this offer, Rentabiliweb is trying to make a difference to challenge traditional e-PSPs and highlights its added value services –for marketing for instance. be2bill aims at improving e-merchants‘ conversion rates, limiting shopping cart abandonments, and helping merchants improve their customer knowledge (to reduce unpaid debts). Finally, subscribing e-merchants dispose of a unique contact and can avoid heavy double procedures (with their bank and an approved PSP) to set up their payment pages.