E-banking: Partnership between La Caixa and Samsung to Enable Banking services Using TVs
La Caixa partner with Samsung to prepare e-banking services accessible using TVs. The app is available to all customers owning Samsung Smart TV-compatible equipment (TVs, Blu-ray readers, other connected devices). Customers will be able to visualise their online banking portal and browse through the menus with their remote control: account balance consultation, transaction history, etc.
This connection mode is then added to La Caixa’s e-banking platform already available online and via mobile devices, “Línea Abierta”.
La Caixa is especially interested in innovative solutions and has been
committing to several projects including the adoption of contactless
payment, m-banking (see January 2012 Insight) as well as less
“conventional” initiatives, such as this one, even though they attract
most players’ attention.
The bank is betting on the e-banking sector in which it is particularly
very represented with over 30% market shares (Nielsen study): adding new
means to connect to these services could help further improve this
Also, the Korean manufacturer announced the availability of new features
on its Smart TV platform, including payment (see January 2012 insight).
Relatively similar initiatives have been launched in Lithuania for
instance: Etronika proposing an e-banking app based on Microsoft’s
Kinect. These moves come illustrating the interest of multi-screen as
well as a certain renewal in the notion of customer/bank interfacing for
players wishing to display an avant-garde and technology-oriented