The location-based social networking specialist Foursquare proposes an enhanced version of its mobile app to ensure compatibility with Android Ice Cream Sandwich version 4.0, as well as with Android Beam P2P technology and propose NFC features to its users.
Owners of NFC-compatible Android 4-based Smartphones will be able to share information through taps and scan NFC tags for geolocation ends. The user brings his mobile device closer to the NFC-enabled acceptance terminal at partner merchant stores to display the payment screen without having to manually activate the app.
Nevertheless, for the time being, this app has not been updated to allow NFC payments.
Foursquare asserts its interest in contactless technologies as well as
its favourable opinion regarding the use of NFC: which had already been
confirmed during the Google I/O conferences in May 2011. Foursquare also
highlights its interest in the m-commerce sector, the opportunities of
which it cannot but envisage.
In March 2011, it partnered with American Express to enable the
network’s cardholders to store their cards in its mobile apps and
receive geolocated discounts. Likewise, Dwolla allows its users to
locate their purchases through Foursquare and share information and
content with their contacts to let them know of new acceptance points
(see March and September 2011 Insights).
Finally, an NFC tag reader has also been made available in Foursquare’s app for Symbian in November 2011.