E-commerce: Action Plan by 2015
- In a communication, the EU Commission has announced five axes to better take advantage of the e-commerce potential with aim to double its shares in retail sales by 2015:
- Lift the barriers to cross-border e-commerce for more competition: improved protection of intellectual rights, legal security, opening-up of national e-markets.
- Make payments schemes and delivery processes more reliable to improve e-buyers confidence: in addition to the Green Paper collecting e-payment players’ opinion (see dedicated box), the Commission is about to seek answers from the market regarding parcels delivery, including cross-border ones.
- Better inform and protect both customers and e-merchants through, for instance, promoting cross-border price comparison websites, protecting personal data and providing legal framework to online gambling and online drug sales.
- Eradicate illegal contents and abuses through a dedicated pan-European procedure in 2012 (notifications, prevention against cyber-attacks).
- Finally, insist on the development of broadband Internet access and promote cloud computing as well as shared radio frequency in the m-commerce sector.