InspirePay Consolidating Online Payment Options
- The US start-up InspirePay, subsidiary of Inspire Commerce, launches a universal payment platform designed to consolidate as many e-payment options as possible (“traditional” and alternative means of payments) through a unique channel. For a start, the player proposes his solution for free to non-profit organisations, merchants and manufacturers but should charge fees for its optional upgraded version.
- This platform allows the user to display a customised payment page, without heavily investing in its development, without having to comply with intricate procedures and without redirection to the bank’s or e-PSP’s website, etc.
- InspirePay also plans to incorporate private label and universal payment options, including PayPal, Google Checkout, Dwolla or Amazon Payments. Nevertheless, however discussions are in process with Dwolla, PayPal, for its part, strongly disagrees.
- Through proposing a variety of options for attractive prices, InspirePay is a realistic alternative of interest for low-budget merchants and entrepreneurs otherwise unable to integrate these solutions one by one. As conversion rates are improved by these kinds of enhancements, InspirePay could also help them improve their sales (plus, e-merchants would be more likely to address their customers’ expectations).
- Its parent company, Inspire Commerce, is used to working with non-profit organisations and donating a percentage of its annual sales to charity associations.
- To some extent, this will to integrate all sorts of private label means of payments, makes this solution look like Limonetik’s offer. Created in France in 2007, it now gathers over 40 means of payment (see "Limonetik Widens its List of Accepted Online Means of Payments").