Barclays wishes to have improved access to its ATM network by ends 2012 through adding audio features and responding to the needs of blind or partially sighted customers. To comply with its financial inclusion commitments, audio jacks will be installed to enable access to the ATM menus.
The player also explain that its is being supported by the Royal National Institute of Blind People (RNIB) as part of the Make Money Talk programme aiming to enable British ATM networks and allow 400,000 ill addressed people to have access to these devices.
This approach comes in addition to a set of already listed initiatives
to improve access to financial services. For instance, in Europe, the
APSIS4all (Accessible Personalised Services In Public Digital Terminals
for all) project has been started to remedy accessibility flaws in ATM
networks (see September 2011 Insight). In the US, all ATMs will have to
comply with the ADA (Americans with Disabilities Act) by 15 March 2012
(see August 2011 Insight).
Also, according to the Make money talk Report released in September 2011
by the RNIB, only 11% of blind or partially sighted people in the UK
explain they have never had to seek help from third parties to use ATM
services. A previous report entitled Barriers to financial inclusion
(June 2011), explains that the use of these automatons by customers
would increase by 400% if the banking sector were to invest in audio
guides. It also notes that 4% of those interrogated admit they have
already had to resort to the help of people they don’t even know to make
The Make Money Talk Report reminds us that in the US one ATM out of four
already displays these audio features, compared to one in one thousand
in the UK and adds that the list of countries leading the way in ATM
accessibility includes Australia, Canada and India.