Fnac Exclusively Selling Facebook Credits
- In exclusivity for a four-month period la Fnac will be selling 10 and 20 euros Facebook Credits prepaid cards as well as 10 euros cards for The Sims Social game. These cards display likewise features and have mainly been designed for social gamers.
- They are to be activated when paid for in the store and the amounts are to be spent on the social platform (purchase of virtual goods –including games, VoD, music, press, etc.).
- Once the four-month period over, this product might be proposed by other retailers.
- The rumour started end November and passed on by La Tribune notifying the arrival of these prepaid cards in France for the Christmas season is then confirmed. The same source also mentioned possible cobranding with games vendors (as is the case with The Sims Social dedicated card).
- These kinds of products are available in several countries and stand as key issues for Facebook which was born on the Web and now tries to enter the physical market through transversal initiatives (see July and September 2010 Insights). Likewise vouchers are proposed in the US (by Target, Wal-Mart, Best Buy, GameStop, 7-11, etc.), in the UK (Tesco, GAME, ASDA), in Canada (Wal-Mart, Best Buy), as well as in Taiwan, Hong Kong, Macao, Singapore and in Malaysia (through partnerships with MOL and MyCard).
- According to the Social Times Pro, Facebook Credits could represent 600 million dollars in transactions by July 2012.