Plastyc and SaveUp Rewarding Savers
- The US provider of financial services Plastyc has partnered SaveUp to enhance its new online savings service.
- Plastyc has been addressing unbanked customers through proposing an online deposit account and associated UPside Visa prepaid card. This service is now improved with a one-click saving solution.
- Plastyc account holders will be able to “save” by requiring virtual securing of funds on their iBankUp account: they no longer will be able to spend these amounts with their Upside card.
- A link with the SaveUp service will allow iBankUp members to benefit from its rewards programme.
- SaveUp is a free nationwide rewards program for all US saving account holders. Its beta version has just been started. Once associated to an account, this service rewards saving acts or credit refunds through giving SaveUp points later to be swapped by the customer in exchange for money or gifts.
- SaveUp specialises in customer loyalty, but only focuses on savings. It addresses both banking players (Bank of The West for instance) and non-banking ones (as is the case with Plastyc).