Dwolla Adds LinkedIn and Foursquare to Its Payment Solution
- The alternative payment-dedicated e-commerce company, Dwolla has decided to take further advantage of social networks and partners LinkedIn and Foursquare. The online payment platform has been proposing a social payment service with Twitter and Facebook since 2010.
- Dwolla was created in 2008 in the US; according to TechCrunch, it now gathers 40,000 members and is in charge of one million dollars transactions every day. It is only accessible in the US.
- The Foursquare-related service will not allow funds transfer (unlike the LinkedIn application), it will rather talk its users into locating the purchases they make through Dwolla so that other users can discover new acceptance points.
- Dwolla had already launched a geolocation-based service, Dwolla Proxy, relying on GPS technology to allow its members to locate other near-by Dwolla users (individual users or merchants). Its new association with Foursquare reasserts its interest in these kinds of services.
- LinkedIn remains a business-oriented exchange network. Dwolla is seemingly trying to open its services to a new target: professional users.
- To this day, Dwolla makes it possible to transfer funds in seven different ways: via Dwolla ID, Facebook, Twitter, by e-mail, SMS, proxi and now through LinkedIn.