Special Payment Vouchers: Dematerialising Luncheon Vouchers Using M payment
- New dematerialised luncheon vouchers are being tested by Edenred in partnership with the leading Turkish mobile operator Turkcell. For now, this experiment only involves the employees of the group.
- For years, Edenred has been developing a dematerialisation-based strategy applicable to all its products. The company takes advantage of several partnerships to make the difference on this highly competitive market.
- In Turkey, Edenred has chosen not to develop a brand, but rather a luncheon vouchers dematerialisation service relying on contactless payment. The service will also be using Turkcell’s e-purse.
- 60 NFC acceptance points will be made available to the Turkish company’s employees equipped with Turkcell T20 Smartphones. Edenred has based its offer on already existing solutions developed by Turkcell.
- Edenred intends to complete the dematerialisation of half its service offerings worldwide (luncheon vouchers, gift vouchers, etc.) before end 2012. The company bets on innovation and wishes to stay ahead of its rivals.
- Nevertheless, paper vouchers are still its main source of revenue. Unlike in South American countries (where high equipment rates can be noted), dematerialisation efforts are unequal from one country to the other in Europe.
- Edenred has launched several initiatives (Prepay Solutions with MasterCard, associations with local telecom operators, etc.), but these attempts seldom exceed the pilot phase: see PingPing project launched in 2009 in Belgium with 50 merchants for about 500 beneficiaries.